BFM/Malaysia Signs Up For Triton Digital Services

Inks BFM

TRITON DIGITAL has inked Malaysian radio station BFM for its streaming audio and podcast distribution, sales, and measurement services. BFM will use TRITON's streaming audio, Tap ad server, programmatic marketplace, audio SSP, Webcast Metrics service, and OMNY STUDIO podcast management platform.

“TRITON provides reliable, sophisticated, and a flexible suite of comprehensive audio technology,” said BFM GM MEERA SIVASOTHY.  “We look forward to having the support of TRITON’s industry-leading technology and knowledgeable team as we continue to grow and evolve our digital audio strategy.”

“We are pleased to provide BFM with the tools they need to deliver, monetize, and measure their digital audio streams,” said TRITON Managing Dir./Market Development and Strategy BENJAMIN MASSE.  “Our streaming and advertising technology will enable BFM to provide an increasingly enhanced and engaging listening experience for their audience, and a higher return for their advertisers. In addition, our audience measurement service will provide BFM with insight into how, where, and by whom their digital audio content is being consumed, which will enable them to generate incremental revenue.”

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