Tracy Johnson Offers Free Christmas Programming Guide

Free Christmas Programming Guide

TRACY JOHNSON MEDIA GROUP has released a new CHRISTMAS programming guide for radio stations worldwide. 

The new eBook has information, tips and best practices for all stations, from those flipping to an All-CHRISTMAS format to those who are competing with the CHRISTMAS stations.

JOHNSON explains, “CHRISTMAS programming is a powerful opportunity to really connect with listeners emotionally. That involves much more than just adding CHRISTMAS music. This new guide offers advice on how to create Holiday programming that truly grows roots for radio brands.” 

Included in JOHNSON's Radio Guide to CHRISTMAS Programming includes:

• How to do All-CHRISTMAS right-and why you may not want to flip.
• How to use CHRISTMAS music as a marketing tool.
• Why imaging, presentation and personality are just as important as CHRISTMAS music.
• Promotions that accent the season for any format.

The eBook is available now as a free download here.

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