iHeartMedia Sells 3-Year Ad Package To Varo Money

iHeart Deal

VARO MONEY, a mobile banking company, has inked a multiplatform, multi-million dollar three year ad deal with iHEARTMEDIA that will kick off with a seven-week campaign on iHEARTMEDIA stations in several major markets using talent from ATLANTA, CHICAGO, HOUSTON, DALLAS, MIAMI, SAN FRANCISCO, PHOENIX, LAS VEGAS, LOS ANGELES, and NEW YORK.

“Building community through our customers who live in great American cities and towns—and who connect to the trusted local radio personalities they hear every day -- is central to our mission to not just improve financial standing but also empower communities that may feel underserved and overcharged by the existing traditional banking system,” said VARO CEO COLIN WALSH.  “We are thrilled to work with iHEARTMEDIA and use their unparalleled range of audio platforms to increase our local presence in cities that have the ‘VARO love.’ VARO’s trusted banking services are flexible enough to meet the diverse needs in every city, from helping transportation workers get paid early with direct deposit to supporting teachers to save for a rainy day with automated saving tools.”

“iHEARTMEDIA reaches more than 91 percent of Americans monthly, and VARO’s important mission of financial inclusion and education is a natural fit for our audiences nationwide,” said iHEARTMEDIA EVP of Corporate Development & Ventures.PETER VOLYNSKY. “We are delighted to work with VARO to bring valuable lifetime banking services to tens of millions of Americans.”

« see more Net News