Radio Rally Point: It's All About All Christmas With John Frost

Great Learning Opportunity

ALL ACCESS presents RADIO RALLY POINT, a bi-weekly look at what radio can do to make itself stronger. Curated by DMR/INTERACTIVE Pres./COO ANDREW CURRAN, this quick read has lots of great ideas and winning concepts shaped by experts in our business.

This week we get great input from GOODRATINGS STRATEGIC SERVICES' Partner JOHN FROST.

FROST, a multi-format veteran, noted, "What most distinguishes a Christian station from its secular competition during CHRISTMAS is what happens between the songs. 

“CHRISTMAS music programming allows a station to become 100% familiar instantly, while doubling down on the CHRIST-centered core value of the why the station exists.”

FROST added some no nonsense reasoning about CHRISTMAS music selection: "To be competitive a Christian station needs to play the songs the broader market expects to hear at CHRISTMAS. Otherwise, why go all CHRISTMAS?”

And, for some year round thoughts about Christian vs secular radio choices, FROST added, "More and more people simply want to escape the noise and a Christian radio station has the opportunity to be an antidote with inspiring stories and songs of hope."

Lotta great info here!  Take five minutes to read and profit with RADIO RALLY POINT.

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