SiriusXM Promotional Campaign Includes Telephone Hotline, Live Performances

Moments

SIRIUSXM is promoting itself with a month-long campaign involving a telephone hotline featuring clips of the satellite service's programming, including musical performances and "surprise conversations" with hosts. "Dial Up the Moment" will be available at (844) SXM-MOMENT and will be accompanied by live performances on the streets of select cities by JOHN LEGEND, JASON ALDEAN, and other artists. The campaign was kicked off last night in NEW YORK with a performance by CHARLIE PUTH and appearances by SIRIUSXM hosts including JENNY MCCARTHY, MICHELLE COLLINS, and the hosts of SIRIUSXM HITS 1 MORNING MASH UP.

Chief Marketing Officer DENISE KARKOS said, "Whether it be discovering a new song and sharing it with your friends or cheering with millions of fans for your team, the moments that live within our content are a fundamental part of SIRIUSXM's DNA and unlike any other experience out there. We're excited to bring these moments to an even wider audience."

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