Townsquare Media & Compass Team Up for Syndicated Urban XXL Higher Level Radio

New Syndicated Urban Show

TOWNSQUARE and syndicator COMPASS MEDIA NETWORKS have launched a new syndicated Urban show XXL HIGHER LEVEL RADIO. It airs 7p- midnight on nine of TOWNSQUARE’s Urban radio stations. The show is tied to TOWNSQUARE’s XXL MAGAZINE, website and app. 

Urban WBLK/BUFFALO air personality DJ WIRE is the host of XXL HIGHER LEVEL. The show will feature exclusive artist interviews, hip-hop news, DJ mixes, and a countdown of top hits. The music playlist will largely be driven by data from the XXL website, mobile app and social media. Listeners will be able to interact with DJ WIRE and take part in the show via the free XXL mobile app -available on both the Android and iOS platforms.

TOWNSQUARE SVP/Digital JARED WILLIG said, “When TOWNSQUARE acquired XXL MAGAZINE in 2014, our mission was to expand the iconic brand via social, video, podcasting, events and more while maintaining the core print magazine which is so important to the community. XXL HIGHER LEVEL RADIO is the next phase of that strategy, and like the XXL brand itself, we are excited for it to be influential, interactive and digital-forward.”

XXL MAGAZINE Editor-in-Chief VANESSA SATTEN added, “XXL HIGHER LEVEL RADIO is an exciting extension for us that will both respect and celebrate hip-hop like our website and magazine do. The music comes first, and this show will not only highlight who and what everyone is listening to but showcase stars of the future as well.”

TOWNSQUARE SVP/Programming KURT JOHNSON commented, “We’re thrilled to bring a fresh new show to the Urban weeknight radio landscape.”

XXL has been a voice in hip-hop for over 20 years. The brand reaches over 6 Million unique people every month via XXLMag.com and the XXL mobile app. It has over 9 Million followers on social media. XXL’s YOUTUBE channel has over 3 Million subscribers.

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