Headgum Launches Gumball Marketplace For Host-Read Podcast Ads

Host-Read Ads

The HEADGUM podcast network has launched a direct host-read advertising marketplace for podcast spots. GUMBALL has already been used by HEADGUM podcasts, and the network claims that the system has increased network revenue by 55 percent year-over-year with sales to over 300 brands for over 4,000 host-read advertisements.

Co-Founder MARTY MICHAEL said, "Until today, advertisers and podcasters have been faced with an archaic advertising ecosystem, which was not developed or optimized for the rapidly-changing podcast medium. We listened and heard that the lack of reliable tools made it difficult for advertisers and podcasters to easily and transparently collaborate. We built a platform that fully supports listener-centric, impactful advertising campaigns for both podcasters and advertisers. We are proud that GUMBALL is the best advertising marketplace developed by, and for, podcast creators."

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