Vibenomics Closes On $5 Million Funding Round

Funding

Out-of-home background audio provider and programmatic ad platform VIBENOMICS has closed $5 million in new funding in a seed-plus round including current investor HIGH ALPHA plus new investors ELEVATE VENTURES and the RICKER family, former owners of the RICKER's convenience store and gas station chain in INDIANA (sold to GIANT EAGLE in 2018), a charter client of VIBENOMICS.

“The new funding will be used primarily to expand the advertising marketplace by increasing the number of participating locations and building out the ad sales team,” said VIBENOMICS CEO BRENT OAKLEY. “We will focus on real-time custom branded and curated content, dynamic music and programmatic advertising across strategic marketing verticals and categories.”

“The nature of audio has changed dramatically in recent years, but VIBENOMICS has tapped into a very real desire by national and local brands to reach captive, on-the-go consumers in the places where they shop, work, travel, and play,” said HIGH ALPHA Partner and VIBENOMICS Chairman SCOTT MCCORKLE. “Background audio has proven ability to directly impact purchase decisions and trigger impulse buys in-store. VIBENOMICS has significant growth potential, and is making impressive progress in both its technology and go-to-market strategy.”

VIBENOMICS, which was originally named FUZIC LLC and initially raised $280,000 from friends and family and $3 million in seed funding, plans to raise Series A institutional funding in 2020.

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