Sony Music Nashville Hires Lauren Zimmerman As Manager/Digital Strategy

Lauren Zimmerman

SONY MUSIC NASHVILLE (SMN) has hired LAUREN ZIMMERMAN as Mgr./Digital Strategy. She arrives from the GRAND OLE OPRY, where she served as the Audience Acquisition Specialist for the company's social media. In her new role, ZIMMERMAN will handle digital marketing initiatives for a portion of the SMN artist roster, and will report to SMN VP/Digital Strategy ED RIVADAVIA.

"It’s with great excitement that we welcome LAUREN to the SONY NASHVILLE team," said RIVADAVIA. "Not only does she arrive with several years’ immersion in a range of digital strategy priorities – social media, CRM, advertising, D2C and, of course, on-boarding new technologies – but also valuable experience executing customized digital marketing activities for all kinds of Country artists through her work at the GRAND OLE OPRY."

“I am beyond thrilled to join SONY MUSIC NASHVILLE, and to continue to build upon SMN’s digital innovation and impact," ZIMMERMAN said. "I am honored to work alongside ED and the incredible SMN team. I am looking forward to utilizing my strengths and talents to take SMN and its artists to the next level.”

Congratulate ZIMMERMAN here.

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