LeBron James And Maverick Carter's Uninterrupted Brings Athlete-Curated Playlists To Pandora

Player Playlists

SIRIUSXM and LEBRON JAMES and MAVERICK CARTER's UNINTERRUPTED have teamed to bring athlete-curated playlists to PANDORA. The program has launched with playlists from JAMES, ROB GRONKOWSKI, ODELL BECKHAM JR., ANGEL MCCOUGHTRY, DION WAITERS, LEXIE BROWN, LONZO BALL, MO BAMBA, DRAYMOND GREEN, NATE BURLESON, CHINEY OGWUMIKE, and ADAM RIPPON. The playlists will be available in real time as the players listen to them to prepare for game time.

"There's a real and deep emotional connection between athletes and music," said CARTER. "I was honored and inspired to be an early part of BEATS and to work with JIMMY IOVINE and DR. DRE to develop something unique that furthers that emotional connection. Together with SIRIUSXM and PANDORA, we're taking that to a new level, giving fans a new way to connect with the athletes they love."

"We are very excited to collaborate with UNINTERRUPTED, a unique and innovative content creator, to allow listeners to make a deeper connection with their favorite athletes. Through this exclusive offering, we are providing listeners with access to the music the athletes are listening to, whether warming up or working out to prepare for a game or just what they listen to in their free time," said SIRIUSXM President and Chief Content Officer SCOTT GREENSTEIN. "As MAVERICK said, music and sports are strongly linked and this creative partnership will create a unique listening experience that brings together both worlds."

UNINTERRUPTED and SIRIUSXM previously partnered for the "17 WEEKS" podcast hosted by NATE BURLESON with NFL players LE'VEON BELL, JALEN RAMSEY, and COLE BEASLEY.

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