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Vibenomics Selects Katz Digital To Rep New Audio Out-Of-Home Advertising Marketplace
December 3, 2019 at 4:26 AM (PT)
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VIBENOMICS has selected KATZ DIGITAL to represent its inventory with national brands and agencies.
“KATZ has the experience, relationships, national footprint, and reputation to help VIBENOMICS’ Audio Out-Of-Home Advertising Marketplace attract even more national and local advertising,” said Chief Strategy Officer PAUL BRENNER. “Background audio is proven to influence how much time is spent in a store, what to buy, how much to spend and can trigger impulse buyers to make additional purchases. Our cloud-based streaming audio experience solution - licensed by multi-site organizations such as retailers, restaurants, public spaces, amusement parks, and attractions - enables brands to reach their target audiences directly at the point-of-sale when they cannot be reached by other media. That is the value prop that we have tapped KATZ DIGITAL to evangelize.”