The Telegraph Inks Podcast Deal With Art19

Deal

U.K. daily THE TELEGRAPH is bringing its portfolio of podcasts, including a new twice-daily two-minute news update show, to ART19 for global distribution and ad serving. The new "THE BRIEFING," posting weekday mornings and evenings, will be hosted by DANNY BOYLE and CHRIS PRICE, the hosts of THE TELEGRAPH's daily Audio Briefings on WHATSAPP. THE TELEGRAPH previously announced an exclusive sales partnership with GLOBAL's DAX ad sales firm.

The paper's Head of Commercial Innovation ELSA DEMAIN-GRIFFITHS sald, “THE TELEGRAPH has been a pioneer of podcasting, using the medium to reach new audiences as early as 2005. Demand is now greater than ever, and through this investment in content, distribution and sales we look forward to helping more brands to be part of our brilliant storytelling.”

ART19 CRO LEX FRIEDMAN added, “We’re thrilled to have THE TELEGRAPH join ART19. This is a global deal that will boost scale and discoverability of THE TELEGRAPH’s podcasts plus opens up THE TELEGRAPH’s brilliant content to more advertisers.”

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