AirAsia Group And Universal Music Group Launch RedRecords

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AIRASIA GROUP and UNIVERSAL MUSIC GROUP have launched REDRECORDS, an new label partnership focused on signing, developing and breaking new Asian artists and elevating ‘A-pop’ globally to new audiences throughout the region and around the world.

REDRECORDS will be based in KUALA LUMPUR and LOS ANGELES and will combine UMG’s artist development with AIRASIA’s regional and global marketing strength.

AIRASIA CEO TONY FERNANDES said, “This announcement is incredibly important to me. It appears life has come full circle for both myself and my AIRASIA brothers, KAMARUDIN and NADDA, whom I met through our early days in music. We have already revolutionised air travel enabling everyone to fly and as we celebrate 18 years of operation for AIRASIA - we are focused on transforming the airline into a global digital travel and lifestyle leader. Now we are also heading back to our musical roots to revolutionise the future of Asian pop culture and give it the world wide stage it deserves in conjunction with UNIVERSAL MUSIC to launch REDRECORDS.

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