Westwood One Blog Post Looks At TSL Insights From Edison's Share Of Ear Study

Blog Post

WESTWOOD ONE's blog post this week pulls out what the syndicator considers the "key findings" from EDISON RESEARCH's 2019 Share of Ear study.

The main takeaways, according to WESTWOOD ONE, are that AM/FM is the leader for time spent listening among ad-supported audio services for major buying demos, including 59% of ad-supported TSL for 18-34 and rising to 74% among 25-54s and 82% among 35-64s; AM/FM gets 88% of in-car ad-supported audio listening, with SIRIUSXM at 7%; 95% of listening to AM/FM and PANDORA combined is to AM/FM, meaning that an AM/FM ad buy reaches two-thirds of PANDORA's audience at no additional costs; 94% of the combined AM/FM-SPOTIFY audience goes to AM/FM, and an AM/FM buy reaches 57% of SPOTIFY’s audience; and while the majority of AM/FM radio TSL is out-of-home, streaming is mostly at home.

Read WESTWOOD ONE's take here.

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