Capitol Music Group Inks Partnership With Lyft

Beck

CAPITOL MUSIC GROUP (CMG) has made LYFT the label group’s official rideshare partner. The official partnership follows a history of collaborations with CMG artists, label events and activations. 

1750 AGENCY SVP BRIAN NOLAN, CAPITOL RECORDS’ in-house brand partnerships and sync licensing team, said, “We are extremely proud of the relationship we have developed with LYFT. They have a very clear vision when it comes to their music strategy and share many of CMG’s core values. We look forward to continuing to develop successful campaigns together.”

LYFT's Head of Culture and Entertainment, AUSTIN SCHUMACHER said, “From passengers and drivers sharing a love of artists, to taking a LYFT ride to your favorite show, music has always been a part of the LYFT  experience. That's why, we are excited to announce our partnership with CAPITOL MUSIC GROUP,"  "We've had a long history of working with and supporting CAPITOL  artists, and we can't wait to continue bringing these experiences to our riders and drivers."

The partnership officially launched last night (12/9), with LYFT offering select riders exclusive access to BECK’s special performance at the CAPITOL STUDIOS. The seven-time GRAMMY winner is celebrating the release of HYPERSPACE, his 14th studio album. 

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