Jacobs Media Sets Techsurvey Webinar Looking At 15 Years Of Research On Changing Tech Habits

Webinar

JACOBS MEDIA STRATEGIES has been releasing the results of its annual TECHSURVEY for 15 years, with the 2020 edition to get its first look at the WORLDWIDE RADIO SUMMIT 2020 in BURBANK MARCH 25-27, and in advance of the new survey, the consultancy will hold a webinar next TUESDAY (12/17) at 2p (ET)/11a (PT) reviewing the results of the last 15 years and how the study has evolved in that time.

The webinar will look at evolving radio listening habits, the introduction of devices like smartphones, connected cars, and smart speakers, streaming and podcasting, social media, on-demand media consumption, "hearables" (headphones, earbuds, Bluetooth devices), and how radio has continued to reach listeners despite the new competition and technology.

FRED JACOBS, who will host the webinar, said, “Every year, we learn new and exciting things to help guide the radio broadcasting industry -- from mobile apps to connected cars to smart speakers. These surveys, supported by hundreds of stations across NORTH AMERICA, have helped broadcasters shape their digital strategies.”

Sign up to see the webinar by clicking here.

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