AJ Lurie Named Dir. Of Local Market Integrated Partnerships At Beasley XP

Lurie

BEASLEY MEDIA GROUP has promoted its WILMINGTON, DE VP/Market Manager AJ LURIE to the new position of Director of Local Market Integrated Partnerships at its esports division BEASLEY XP, reporting to BEASLEY XM Exec. Dir. of Sales and Marketing LESLIE FITZSIMMONS, and is putting the WILMINGTON stations under its PHILADELPHIA VP/Market Manager JOE BELL.

“We are eager to see BMG’s momentum in the esports space accelerate as the company continues to diversify and expand its local offerings to include this type of content,” said Chief Digital Content Officer LORI BURGESS. “AJ will be helping our local teams construct sponsorships and events that will target our radio audience and their kids. We see esports and gaming as a path to own the hottest segment of the sports and entertainment industry with bonus access to Generation Y and Z consumers.”

“Our goal is to grow BEASLEY’s revenue within the esports space,” said FITZSIMMONS. “AJ brings the perfect local market sensitivity, leadership and focus for the next generation of consumers. We have the potential to create some industry defining local market activations that will seed BMG’s leadership position in this increasingly popular space."

“BEASLEY MEDIA GROUP’s entrance into the E-Sports industry is transformative for our company and I am honored to be a part of this initiative,” said LURIE. “Leveraging our company’s assets will present tremendous growth opportunities. I’m excited to work with some of BEASLEY’s Best to help build this division for our organization.”

« see more Net News