Shamrock Capital Invests In Ad Results Media

Ad Results Media

SHAMROCK CAPITAL, a LOS ANGELES-based investment firm, has made an investment in AD RESULTS MEDIA, which specializes in audio and podcast advertising. Terms of the transaction were not disclosed.

AD RESULTS MEDIA has more than 20 years of experience executing audio campaigns for a wide variety of companies, among the first U.S.-based agencies to combine the disciplines of influencer and audio advertising across platforms including podcasts, radio, streaming audio, and YOUTUBE.

SHAMROCK CAPITAL partner ALAN RESNIKOFF commented, “The five partners at AD RESULTS MEDIA have built an impressive business, establishing the company as the industry leader in an exciting and transformative space. Through our other investments, we have experienced firsthand the efficacy of podcast advertising in acquiring new customers and only expect this channel to grow as more and more consumers discover and engage with the podcasting medium.  We look forward to working closely with the management team and supporting their mission to provide premium results for their clients and uphold its position as the largest player in this fast-growing space.”

AD RESULTS MEDIA partner and CEO MARSHALL WILLIAMS added, “As we strategically plan for the future, SHAMROCK CAPITAL is the perfect partner for us due to their longstanding presence in the media and entertainment sector, unparalleled track record of leveraging and growing emerging media platforms, and their ability to quickly understand the drivers of our business. We’re excited to collaborate with SHAMROCK as we continue to invest in technology and services geared toward producing the best results for our clients and partners.”

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