Sony's The Thread Shop Inks Jimi Hendrix Merchandising Rights Deal

Merch

SONY MUSIC ENTERTAINMENT's merchandising division THE THREAD SHOP has inked a deal with AUTHENTIC HENDRIX LLC and EXPERIENCE HENDRIX L.L.C. for worldwide rights to design, develop and distribute exclusive JIMI HENDRIX merchandise. SONY MUSIC and the HENDRIX organizations have had an agreement for HENDRIX music catalog licensing and distribution since 2009; THE THREAD SHOP will coordinate its activities on HENDRIX merchandise with SONY's LEGACY REDORDINGS.

EXPERIENCE HENDRIX/AUTHENTIC HENDRIX CEO/Pres. JANIE HENDRIX said, "It was a natural progression for us, really, and what you could call organic. We placed JIMI in good hands with SONY MUSIC, so we are more than comfortable with expanding our relationship to merchandise. JIMI's persona encompassed more than music.  He had a sense of style that we want to continue to present to the world... boldly and vividly.  We're confident THE THREAD SHOP will carry out the next level concepts we envision. JIMI was and is larger than life, in our eyes. With the list of artistic greats THE THREAD SHOP represents, JIMI will be at home among giants."

THE THREAD SHOP SVP HOWARD LAU added, "We are incredibly excited and proud to be working with JANIE and her team on JIMI's merchandise. With such a legendary and timeless artist, we will honor JIMI and his music with tremendous respect and enthusiasm that will result in amazing merch that honors his legacy."

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