Spike Santee Publishes Radio Sales Textbook

New Textbook

Radio sales veteran SPIKE SANTEE, who writes LESSONS IN LEADERSHIP for ALL ACCESS, has published a new textbook, "Professional Radio Advertising Sales." The textbook offers guidance for radio account executives aimed at helping them to progress from the first day on the job to their first annual sales contract in about 90 days, with details on goal setting, prospecting, interviewing, appointment setting, qualifying, presenting, closing and customer service. The book is also intended for experienced AEs who need help breaking out of struggling or merely want to improve their performance.

SANTEE said, “'Professional Radio Advertising Sales' is a must-have resource for anyone seeking to make more money more quickly in radio advertising sales.”

The book is part of SANTEE's online sales education academy at campus.spikesantee.com, the Professional Radio Sales Course, which offers a curriculum of 19 different modules scheduled over 13 weeks plus individual instruction.

Find SANTEE's new book in hardcover or paperback at Amazon.com and Barnes & Noble.com, or order an autographed copy at www.spikesantee.com.

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