Sony Music Entertainment Makes Investment In Podcast Producer Neon Hum

Sony Investment

SONY MUSIC ENTERTAINMENT is continuing its move into podcasting with a "strategic investment" into, and creative partnership with, JONATHAN HIRSCH's NEON HUM podcast production company. HIRSCH's company has produced shows like MSNBC and RACHEL MADDOW's DUPONT-COLUMBIA AWARD winner "BAG MAN," CROOKED MEDIA's "THIS LAND," the LOS ANGELES TIMES' "LARGER THAN LIFE," and other shows, and was a production partner on "DR. DEATH." The deal has NEON HUM expanding its roster of shows and developing new shows with SONY MUSIC across multiple genres, beginning in 2020.

HIRSCH, who will lead the joint venture, said, “NEON HUM is a passionate company of serious audio-first creators. We are excited to be working closely with the team at SONY MUSIC to develop unique, sound-rich podcasts, and tell unforgettable stories. We have a shared vision of creating premium shows for a diverse audience, including people who already love podcasts, and the millions who are still to come. We couldn’t ask for better partners as we continue to grow.” 

SME President, Premium Content A&R TOM MACKAYt said, “JONATHAN HIRSCH and the team at NEON HUM have a track record of creating podcasts that have consistently topped the charts. We are excited to work with them to create captivating new storytelling for listening audiences everywhere.”

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