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PRX To Debut TRAX Podcast Network For Tweens In 2020
December 13, 2019 at 1:20 AM (PT)
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PRX is launching a network of podcasts for tweens, TRAX, aimed at the 9-13 year old demographic and funded by a $1.6 million grant from the CORPORATION FOR PUBLIC BROADCASTING. The network, which will include podcasts produced by GEN-Z MEDIA (an advisor to the project), the CBC, COCOTAZO MEDIA, and members of the NIGHT VALE PRESENTS team, will debut in 2020. Veteran producer MICHELLE SMAWLEY will serve as Exec. Producer.
“As steward of the federal appropriation for public media, CPB works to ensure we are serving the American people in ways that respond to their media needs today with trusted, relevant content,” said CPB Pres./CEO PAT HARRISON. “Reaching untapped audiences on the platforms they access most is essential and CPB is pleased to collaborate with PRX in the development and launch of TRAX.”
PRX CEO KERRI HOFFMAN added, “TRAX will bring public media’s high standards of curation to a mix of both established podcasts and new productions, and will expand to include programming from a variety of ambitious independent creators, established producers, and emerging voices."
“TRAX intends to broaden the possibilities of audio for preteens and teens -- an under-served audience -- with bold programming that can also be trusted by parents and caregivers,” added HOFFMAN. “We’re grateful to the CORPORATION FOR PUBLIC BROADCASTING for their support.”