Warner Music Group's Tracy Gardner Joins TikTok Parent ByteDance as Head Of Label Licensing

Gardner (Photo: LinkedIn)

WARNER MUSIC GROUP SVP/Global Business Development and Strategy TRACY GARDNER has been hired by TIKTOK parent BYTEDANCE as Head of Label Licensing, according to a report by MUSIC BUSINESS WORLDWIDE. GARDNER's hiring follows her former WMG colleague OLE OBERMANN joining TIKTOK as VP/Global Head of Music as the video clip app moves deeper into the music business.

GARDNER, an attorney who was with WMG since 2011, is likely to be working on BYTEDANCE's planned SPOTIFY competitor, which is being tested (as "RESSO") in INDIA and INDONESIA.

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