David Cohen Named President Of IAB

Cohen (Photo: LinkedIn)

The INTERACTIVE ADVERTISING BUREAU has named DAVID COHEN, the advertising agency veteran most recently President, NORTH AMERICA for INTERPUBLIC GROUP's MAGNA, as its new President, effective APRIL 1st. COHEN, who succeeds PATRICK DOLAN, will report to CEO RANDALL ROTHENBERG. DOLAN will remain a strategic advisor to the IAB through 2020.

“DAVID has been part of the digital marketing sector since its inception and has been instrumental in building organizations responsible for purchasing billions of dollars of digital media inventory annually. He brings not only a strong understanding of where our business is today, but where it is going and what’s necessary for it to thrive,” said ROTHENBERG. “His analytical abilities, persuasiveness, and client focus have been proven time and again. He has been deeply involved in almost every major IAB-led industry initiative, notably the Standard Terms and Conditions for Internet Advertising negotiations, and the Making Measurement Make Sense initiative (3Ms). DAVID’s unique capabilities will help us dramatically increase our brand, agency, and publisher presence across all IAB activities, bringing all key stakeholders to the table. As a top member of the leadership team, he will continue to evolve IAB’s critical programs and events to advance our ability to set the agenda for digital marketing and media stakeholders.”

HEARST MAGAZINES President and IAB Board Chairman TROY YOUNG said, “Balancing the complex and sometimes opposing forces inside our industry requires a deep appreciation for the strategic, technical, and public drivers of our ecosystem. DAVID brings this in spades as an industry pioneer with years of perspective in media agency leadership roles. His knowledge and expertise are a huge addition to IAB and will strengthen our ability to lead the industry through this time of immense change.”

“The continued growth of a vibrant ad-supported marketing ecosystem requires vision, collaboration, and the technical knowledge necessary to execute,” added COHEN, who will work with IAB TECH LABS President DENNIS BUCHHEIM to coordinate the two operations' activities. “IAB has set the agenda for the digital ecosystem since its inception, and there has never been a more important time to assure that insights, thought leadership, and expertise are working toward a common goal. I am extraordinarily excited about the opportunity and look forward to working collaboratively with the industry to realize our collective potential.”

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