Beasley/Boston Launches 'Operation Gift Card' To Help Local Restaurants Weather Restrictions During Coronavirus Crisis

Gift Card Campaign

BEASLEY MEDIA GROUP's BOSTON cluster has launched an initiative to help local businesses weather the coronavirus crisis and the resultant restrictions on social interaction and business. "Operation Gift Card: NEW ENGLAND," part of the company's "We Are All In This Together" campaign, is asking local restaurants to post links to buy their gift cards on all BEASLEY BOSTON websites to encourage the public to buy gift cards now to use after the pandemic has eased, putting dollars into the businesses' coffers at a time when they are restricted from having dine-in customers.

The campaign is being supported on the air and online by all of the BEASLEY BOSTON stations: Sports WBZ-F (98.5 THE SPORTS HUB), Classic Hits WROR, Country WKLB, Classic Rock WBOS, and Rhythmic Hot AC WBQT (HOT 96.9).

“With local restaurants and small businesses experiencing a number of restrictions, including restaurants moving towards a take-out/delivery only model by MARCH 17th, we wanted to show our support during these challenging times,” said VP/Market Manager MARY MENNA. “Our company is committed to being there for those in need. We are all in this together!”

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