New Heartland Group Launches Brand-Artist Partnership And Artist Management Division

New Heartland Group launches a new brand-artist partnership and artist management division

NASHVILLE-based branding agency NEW HEARTLAND GROUP has launched a new brand-artist partnership and artist management division called ONE BULLET ENTERTAINMENT (1BE). Led by longtime branding and entertainment professional PAUL JANKOWSKI, 1BE specializes in "helping brands create direct-to-talent brand partnerships as well as artist management services that are rooted in strategy and insights with a digital-first focus," according to PR materials. 

The new division will unveil two client projects: LIPTON TEA and its signing of LUKE BRYAN as a brand partner, and the signing of BMLG RECORDS artist DANIELLE BRADBERY as a management client. LIPTON retained 1BE to secure the BRYAN partnership, which includes LIPTON'S sponsorship of BRYAN's "Proud To Be Right Here Tour." 

Said BRADBERY, "“Finding the right manager is as important as finding the right song. There has to be deep mutual trust as well as an unwavering passion for the music. There was no doubt that PAUL and his team were the right fit for me, especially at this important phase of my career.  I love how they think strategically while really understanding me as an artist. I’m excited to be ONE BULLET'S first artist!”

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