Rockcastle Media Networks Devotes 30% Of Ad Inventory To Coronavirus PSAs

Donating Time

ROCKCASTLE MEDIA NETWORKS is donating 30% of its barter advertising inventory to public service announcements about the CORONAVIRUS crisis. The syndicator is also challenging other national radio networks to follow suit.

“Broadcasters’ importance is never more apparent than during a time of crisis, and we all know the key to effective advertising is a strong message coupled with reach and frequency. I’d be hard-pressed to think of a more vital message in our lifetimes, and that’s why we’re honored to use the full strength of our platform to emphasize the importance of social distancing and self-isolation during this time of turmoil,” said Pres./CEO WILL STERRETT.

“We’re continuing to offer our market-exclusive, FTP-delivered, 100% self-contained barter world class programming without any contractual obligation during this turbulent time. It’s our obligation to each other as an industry, to our clients, and to our audiences to work together, and I encourage all operators to use available inventory for COVID-19 education and response initiatives. This is a critical time for all of us, including the broadcast industry.”

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