Will Radio Step Up During The Coronavirus Pandemic?

Michelle Santosuosso

MICHELLE SANTOSUOSSO, former PD at KKBT/LOS ANGELES and KMEL/SAN FRANCISCO is currently professor of practice at the BANDIER PROGRAM, NEWHOUSE SCHOOL at SYRACUSE UNIVERSITY and in an opinion/guest column story on VARIETY.COM she is challenging radio to step up and get it right during this CORONAVIRUS (COVID-19) pandemic.

She writes, "Radio, I’ve just about had enough of you and your abandonment of your defining purpose as broadcasters. With the CORONAVIRUS pandemic now ravaging everyday life and suspending every reliable comfort from work routines to sports and entertainment or actual human contact, we’re looking for steadiness somewhere — an echo of the familiar, a kindred connection.  Anything to tether us to something recognizable. A service the radio dial used to provide — and public radio still does.

"Corporate radio is missing its biggest opportunity in a generation right at this moment."

For the rest of this stimulating column on VARIETY.COM, click here.

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