Glassnote Artists To Play 'Sofa Sets' Data-Driven Coronavirus Music Festival

Friday, April 3rd

AURORA, JADE BIRD, MXMTOON, MANSIONAIR, HAMILTON LEITHAUSER and TAYLOR JANZEN will take part in an innovative live-streamed music festival playing exclusive "SOFA SETS" from the safety of their own living rooms this FRIDAY, APRIL 3rd from 3-6p (ET) to help educate the importance of social distancing to slow the spread of the CORONAVIRUS.

WUNDERMAN THOMPSON, GLASSNOTE RECORDS, and SALESFORCE partner to launch this data-driven virtual music festival using viewers’ location data to create a real-time visualization map illustrating the number of hospital stays prevented, ventilators freed up and lives saved by staying home. Audiences will be able to compare live "CORONAVIRUS curves" from locations around the world and share their individual contribution to flattening the curve in their specific city and invite friends to join each SOFA SET via tailored calendar invites.

GLASSNOTE Pres./Founder DANIEL GLASS said, "We are all, rightfully, afraid to interact with our friends, our neighbors, our coworkers, and even our families. But at the same time, we must connect with one another and strengthen our communities - even when we are physically apart. We hope that through the SOFA SETS performances, communities will bond and music will demonstrate the importance of positivity. I frankly hope that our data visualizations scare you, but I urge everyone to channel that fear and anxiety toward building bridges across the divide. We can get through this, together.”

“During these challenging times, we all need to be coming together to improve the lives of everyone around us," said WUNDERMAN THOMPSON CEO SHANE ATCHISON. "I’m proud of our team—creatives, technologists, strategists—who are working hard to make a difference. If we can help highlight the importance of social distancing and reduce the spread of CORONAVIRUS by even the smallest amount, we will be proud and humbled to have played a part.” 
  
SOFA SETS is powered by SALESFORCE. JON SUAREZ-DAVIS, SALESFORCE SVP/Marketing Strategy & Innovation said, “We are excited to collaborate with WUNDERMAN THOMPSON to enable people to give back to their communities and connect with each other through music during this difficult time. Now is the time where we all need to band together for a common cause and proud to see our technology play a role in bringing this festival to life.”

Here are the set times:

• AURORA -- 3-3:30p (ET)
• JADE BIRD -- 3:30-4p (ET)
• TAYLOR JANZEN -- 4-4:30p (ET)
• MXMTOON -- 4:30-5p (ET)
• HAMILTON LEITHAUSER -- 5-5:30p (ET)
• MANSIONAIR -- 5:30-6p (ET)

The live-streamed SOFA SETS will be available at sofasets.live.

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