Spike Santee's Lesson In Leadership All Access Column Says Now Is The Time To Advertise On Radio

Lessons In Leadership

ALL ACCESS continues to provide timely and relevant ideas from industry leaders as we forge ahead during the COVID-19 pandemic. In his column just posted to our LESSONS IN LEADERSHIP section SPIKE SANTEE, author of THE FOUR KEYS TO ADVERTISING SUCCESS, answers the question "should I stop advertising?" with a resounding NO. 

SANTEE points out that, "When you cut back your advertising, you make more room in the consumer’s mind for your competitor’s message. They can reposition their brand without you in the way."

Read the entire article here, and find LESSONS IN LEADERSHIP right here every week on ALL ACCESS!

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