Entercom Says Its Podcast Listenership Grew In March, Bucking Industry Trends

Podcast Growth

ENTERCOM is citing data from TRITON showing that despite softness in the podcast listening market since the onset of the COVID-19 CORONAVIRUS pandemic in the U.S., ENTERCOM's CADENCE13 and PINEAPPLE STREET STUDIOS podcasts have shown significant gains in listenership in MARCH.

The company says that it hit a record of 28 million listeners worldwide in MARCH, with listenership increasing across most categories since FEBRUARY 14th, including up 60% for society and culture podcasts, 34% in true crime, 27% for news and politics, 26% in music, and 23% in arts. The company cited "UNLOCKING US WITH BRENÉ BROWN" and "AMERICA DISSECED: CORONAVIRUS" as the best-performing new titles, and pointed to big gains for "ORIGINS WITH JAMES ANDREW MILLER" (up 184%), "HACKS ON TAP" (178%), "JILL ON MONEY" (80%), CROOKED MEDIA's "POD SAVE AMERICA" (48%), and "THE TRYPOD" (21%).

« see more Net News