The Virus, The Media, The New Normal, And The Need For A Break: Steve Goldstein's AM/FM/Podcast Column This Week

Goldstein

AMPLIFI MEDIA's STEVE GOLDSTEIN ruminates on what content producers are doing, and what they should be thinking about, during the COVID-19 CORONAVIRUS pandemic in his AM/FM/PODCAST column for ALL ACCESS this week.

In the column, "What's Not Abnormal?," GOLDSTEIN notes how consumers are using media during the crisis and how content producers and advertisers have responded, and suggests both that producers concentrate on what their audiences are looking for -- connection, comfort, companionship -- but points out the danger of fatigue as well and the signs that audiences might just be looking for a break from the bad news.

Read GOLDSTEIN's column by clicking here.

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