PodcastOne Signs On For Nielsen Podcast Listener Buying Power Service

Signs Up With Nielsen

PODCASTONE has signed on as a subscriber to NIELSEN's Podcast Listener Buying Power service. The NIELSEN offering includes qualitative profiles of shows using program titles collected from subscribers.

“NIELSEN represents the addition of another powerful tool to our arsenal of research resources,” said PODCASTONE SALES EVP SUE MCNAMARA. “With these insights, we’ll be able to use podcast listener analytics to provide ourselves and our clients with information that will accelerate monetization opportunities. With programming in virtually every content category, this information will provide us invaluable research to communicate our importance to podcast advertisers, as well as our partners.”

“As listeners continue their quest to find the most interesting and informative podcasts, PODCASTONE is at the forefront of the industry and we are delighted to welcome them to NIELSEN’s Podcast Listener Buying Power Service,” said NIELSEN AUDIO SVP/National Audio Services BRUCE SUPOVITZ. “We look forward to empowering PODCASTONE with the insights necessary to advance their ensuing growth.”

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