The Lego Group And Universal Music Group Join To Expand Children’s Creative Play Through The Power Of Music

Deal With Lego

THE LEGO GROUP has signed an exclusive global partnership with UNIVERSAL MUSIC GROUP that will enable children around the world to explore their creativity through play, by expressing themselves through music.

The partnership is based around the development of a new suite of LEGO® products launching in 2021.

UMG Global Head of New Business OLIVIER ROBERT-MURPHY said, “Music plays an integral part in every child’s life from the moment they are born and throughout their development. Across the decades, children have continued to explore this passion via vinyl, radio, cassette, music videos, CD’s and streaming. Now through the partnership between THE LEGO GROUP and UMG, we will provide a new interactive way of inspiring the next generation of fans and creative visionaries.”

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