Mindshare Survey Finds COVID-19 Crisis Has People Listening To More Radio

People Listening To More Radio

MINDSHARE's weekly POOL survey takes a look at how COVID-19 is affecting media consumption, consumer behaviors and more. With over 1,400 Americans surveyed for week four, the company found nearly a third (31%) of Americans say they are listening to more radio than prior to the CORONAVIRUS outbreak.

The report drills into a variety of other changes that the anxiety, social isolation, and life and work disruptions the health crisis is having on Americans' use of media and their relationship with brand marketing.

"With our routines broken, we see new habits emerging and everyone getting creative to help solve for this – whether that’s through virtual togetherness, via video-chatting, interacting with celebrity/influencers live on social media, or participating in a streamed fitness class," the report notes. 

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