SB Nation Radio Changing Name To SportsMap Radio Network

New ID

ALL ACCESS has confirmed that GOW MEDIA is rebranding SB NATION RADIO as SPORTSMAP RADIO NETWORK on JULY 27th.

The network has gone through several brand changes since signing on as SPORTS ENTERTAINMENT NETWORK in LAS VEGAS in 1991, including ONE-ON-ONE SPORTS. SPORTING NEWS RADIO, YAHOO! SPORTS RADIO, and, since 2016, SB NATION RADIO, in partnership with VOX MEDIA's SB NATION website. The SPORTSMAP brand is GOW MEDIA's own, used on its HOUSTON sports website and briefly on a radio format airing on KFNC-HD2-K231CN as SPORTSMAP 94.1 in 2018-19.

“We have benefitted from brand partnerships with great companies such as YAHOO and SB NATION but have ultimately concluded that we no longer want to be subject to the fate of another brand. Strategically, it is important to build our own brand,” said CEO DAVID GOW “For our sponsors, we maintain our large audiences, with a network of over 500 affiliate stations. For our affiliates, our strong lineup remains. What is different, though, is that by operating as SPORTSMAP, we can partner with multiple entities (vs. a single brand partner) in the development of new content and the expansion to digital platforms.” Noting the network's recent partnerships with SPORTSGRID (SCOTT FERRALL and other shows) and JAKIB MEDIA (TONY BRUNO and HARRY MAYES, EYTAN SHANDER), GOW added, “We have recognized that we don’t need to create every show ourselves. Through partnerships, such as SPORTSGRID and JAKIB MEDIA and others soon to come, we can assemble a lineup that is best-of-breed.”

The news was initially reported by BARRETT SPORTS MEDIA and independently confirmed by ALL ACCESS.

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