Five iHeart Promos In Media Monitors' Top 10 National Radio Spots For August 3-9

Top 10

MEDIA MONITORS has released its top 10 advertisers on national radio for the week of AUGUST 3rd-9th, with PROGRESSIVE INSURANCE moving up from second last week to the top spot, despite airing over 8,000 fewer spots this week. Another insurer, GEICO, moved into second place, while iHEARTRADIO's flood of podcast promos for "FORGOTTEN: WOMEN OF JUÁREZ" dropped to third place with over 27,000 fewer spots this week. A possible indicator of soft business is that iHEARTRADIO promos, which occupied three of the top 10 slots last week, now take five of the top 10 positions.

The top 10 this week:

1. PROGRESSIVE (last week #2; 46853 instances)
2. GEICO (#4; 44901)
3. FORGOTTEN WOMEN OF JUÁREZ (iHEARTRADIO podcast) (#1; 13399)
4. THE PIKETON MASSACRE (iHEARTRADIO podcast) (--; 46897)
5. THE DAILY ZEITGEIST (iHEARTRADIO podcast)(#5; 41924)
6. BABBEL (#3; 40801)
7. THE HOME DEPOT (#33; 38199)
8. iHEARTRADIO (#6; 36851)
9. iHEARTRADIO MUSIC FESTIVAL (#14; 36671)
10. CRICKET (#7; 34983)

Related to the MEDIA MONITORS chart is a WESTWOOD ONE analysis of podcast promos running on AM/FM radio, which noted that the MEDIA MONITORS data shows 1.8 million podcast promos airing on U.S. AM/FM stations in the first half of 2020, up 3.5 times from last year, and that the promos have a value of $61 million based on an extrapolation using MEDIA MONITORS' Advertising Expenditure feature. The promos touted 601 different podcasts, doubling the number featured in the first half of 2019.

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