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DMR/Interactive's Andrew Curran Pens Open Letter To Radio
September 3, 2020 at 3:31 AM (PT)
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For the fifth consecutive year, DMR/INTERACTIVE President/COO ANDREW CURRAN has penned an "Open Letter To Radio."
According to CURRAN, “Radio has long been resilient, but as families go back to school and people are back in their cars more often, there’s an unprecedented opportunity to form listening habits and drive daily cume.”
As radio looks ahead to NOVEMBER and the 100th anniversary of commercial broadcasting, the next century starts with winning listening occasions now.
Added CURRAN, "This isn’t just the responsibility of an industry task force or an internal committee put together by corporate, it belongs to each one of us."
The latest "Open Letter to Radio provides professional inspiration for your holiday weekend here.