This Week's Merge: Forsaking Social Media Will Take A Subtle Toll On Strength And Bottom Line

Lori Lewis

MERGE author and LORI LEWIS MEDIA President LORI LEWIS observed, "A couple of recent reports shed light on the increased importance of social media to the long term health of a brand.

"It starts with THE CENTER FOR MARKETING RESEARCH, UNIVERSITY OF MASSACHUSETTS, DARTMOUTH, finding while the fastest-growing companies in AMERICA credit social media as an essential asset for business success, only 43% say they have some sort of social media plan in place.

"Meaning 6 in 10 companies are winging it - winging building on awareness, winging generating sales, winging the creation of cool and meaningful relationships with consumers.

"And they all admit nothing good comes from winging it."

Read more about "Forsaking Social Media Will Take A Subtle Toll On Strength And Bottom Line" in MERGE, which is designed and written to help assist the radio and record industry in the social and digital space.

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