Beatport Expands Genre Categories To Include Dance/Electro Pop

Hit That Perfect Beat!

BEATPORT, the Electronic Music-oriented online store, has announced that it has expanded its genre categories to include Dance/Electro Pop. The genre represents the evolution of commercial Dance music, which now reaches beyond radio-friendly music and includes electronic music artists who excel in blending their sound with Pop elements. 

The genre will include releases from renowned labels such as ASTRALWERKS, FFRR, MINISTRY OF SOUND, MOM+POP, and ULTRA, who have been instrumental in giving the sounds of Dance/Electro Pop a home to thrive over the years.

Commenting on the launch, the live electronic duo, BOB MOSES said, "We enjoy the challenge of integrating structured songwriting into electronic production, and we're pleased that BEATPORT is creating a new home to highlight tracks like this."

TOKiMONSTA, a long-standing member of the Dance/Electro Pop community, added, "I'm happy to see BEATPORT expand their categories to be more inclusive of styles of music that can’t easily be searched."

AUSTRALIAN brother and sister duo LASTLINGS added. "BEATPORT has always been our go-to source to find new music. We're so happy our music can now feature and chart with the introduction of the Dance/Electro Pop genre. Ultimately we want people discovering all types of music, including ours."

BEATPORT Head of Curation RAPHAEL PUJOL said, "It's always a great feeling when the community embraces the changes and improvements we want to make on our store. Much of the modern Electro Pop has been archived into Electronica over the years. Now, we're expanding the scope of Dance to give this sound a proper home. We are very happy to bring Electro Pop on board as the amalgamation of electronic dance music and Pop has become increasingly evident over the years, with dance-oriented music entering the mainstream. This extra exposure for Electro Pop will benefit new BEATPORT DJs who are not yet familiar with our other genres and be a great entry point to start DJing using (streaming service) LINK."

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