WSTR/Atlanta Now Rhythmic AC 'The Rhythm Of Atlanta, The New Star 94.1'

New Direction

At 3p (ET) on THURSDAY (9/17) following SEMISONIC's "Closing Time" ENTERCOM Hot AC WSTR (STAR 94.1)/ATLANTA rolled construction noises and then unveiled a new format as Rhythmic AC "THE RHYTHM OF ATLANTA, THE NEW STAR 94."

The new format launched with MICHAEL JACKSON''s "WANNA BE STARTIN' SOMETHIN'."

ENTERCOM/ATLANTA Sr. VP/Market Manager RICK CAFFEY said, "The NEW STAR 94 will bring the rhythm of ATLANTA to life and capture the vibe of the metro area.” “In these difficult times, radio serves as a platform to both entertain and inform. We look forward to growing the well-established STAR brand into a place for our audience to feel good through top hits from their favorite artists.”

WSTR Brand Manager JERRY MCKENNA told ALL ACCESS that formatically the station is built for 2020 and beyond. It's sonically designed with a certain rhythm and tempo in mind, going back into the 80s, but with a stronger emphasis on the 90s and 2000s. The currents that get played will be top-tier and top-tested, like both DUA LIPA smashes, HARRY STYLES "Watermelon Sugar." and THE WEEKND's "Blinding Lights."  

As far as air staff, JENN (HOBBY) IN THE MORNING returns solo (NET NEWS 9/9) and KANNON will hold down afternoons.  In addition, both jocks will have some 'presence' in other dayparts. 

« see more Net News