Day Two Of NAB And RAB's Radio Show 2020

Day Two

Day two of the virtual RADIO SHOW convention held by the NAB and RAB will include the annual RADIO MERCURY AWARDS ceremony as well as two tracks of sessions and a keynote with PUBLICIS GROUPE's RISHAD TOBACCOWALA.

TOBACCOWALA's keynote conversation with the RAB's ERICA FARBER focused on leadership with "heart and soul" in difficult times (characteristics of such leadership, he said, include capability, integrity, empathy, vulnerability, and inspiration). He set up a framework for understanding the coming era of business, addressing the fragility of business, society, and individuals, their resilience and mindset as recovery proceeds, and re-evaluation of business in the final stage of the pandemic as prepration for resurrection.

At the same time as the keynote, consultant SPIKE SANTEE offered "The Four Formal Methods of Communication in a High-Performance Organization," a plan to address changes in the way business communication takes place (paperwork and email, group meetings, private one-on-one meetings, and the "special meeting"). He stressed training for employees to properly complete paperwork, consistent agendas for meetings, splitting agendas for private meetings so that both the seller and manager's agendas are covered and avoiding the "beatdown" feeling, and reserving the "special meeting" to handle what the other methods cannot and to keep them on track.

The pretaped session "What Business are You In Now?," moderated by NEUHOFF's MIKE HULVEY, featured panelists discussing how they have re-thought what they do and adapted to changes in the market and media. BLACK INFORMATION NETWORK Pres. TONY COLES described the genesis of BIN, its unique development during a pandemic, the company's unusual business model that keeps the operation independent from ratings and advertiser pressure and "different from any other news product out there," telling stories other news organizations don't cover and offering the Black perspective on breaking news.

NEUHOFF MEDIA/DECATUR, IL VP/Development and News-Talk WSOY-A-W277DB morning host BRYAN BYERS outlined how his cluster changed its messaging when the pandemic hit, addressing issues affecting those in need with a "one-stop shop" created with the UNITED WAY for listeners to get information on assistance across all of the stations' platforms. The cluster also created streaming and podcast content with DECATUR PUBLIC SCHOOLS, "RADIO DPS." Another program, "SPEAK UP SPEAK OUT," was created in the wake of the killing of GEORGE FLOYD, encouraging community participation and discussion in response to the incident. And the stations launched a campaign to encourage mask-wearing during the pandemic. Finally,  DANA CORTEZ, DJ AUTOMATIC, and ANTHONY A of the syndicated "THE DANA CORTEZ SHOW" discussed how they use social media to build awareness and engagement during the pandemic, including a "digital job fair."

The remaining agenda:

3:30-4p: All-Digital AM – A Progress Report, with the NAB's DAVID LAYER talking with HUBBARD's DAVE KOLESAR and BLESSED BEGINNINGS BROADCASTING's BRIAN WALSH
3:45-4p: Snacks with the C-Suite: Radio: Always on in Many Languages with BUSTOS MEDIA's AMADOR BUSTOS and STEPHANIE LOPEZ
4 -4:30p: Sales Exchange I: Driving Local with ZIMMER COMMUNICATIONS' JOHN ZIMMER moderating and two AEs, HUBBARD's ALEX WITT and BONNEVILLE's LIZ REHLING, on the panel
4-4:30p: Info Session: Investing in the Connected Future with XPERI
4:30–5:15p: Backstage Conversation with RISHAD TOBACCOWALA
7p: RADIO MERCURY AWARDS

Find out more, register, and watch by clicking here. The event has sessions planned through FRIDAY (10/9).

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