Jacobs Media: Radio’s Pre-Existing Conditions

Fred Jacobs

JACOBS MEDIA Pres. FRED JACOBS writes, "You hear a lot of talk about our health these days whenever you turn on cable news or scroll through a social media news feed. Whether it's the CORONAVIRUS pandemic, climate change, or Supreme Court justices, health care is a hot topic that has dominated much of this election season. And it figures to play a role in the outcome of next week's long-awaited Presidential election.

"Part and parcel of these conversations is the issue of who and what are covered. And those questions go to the core of the issue. The common term is 'pre-existing conditions' – those medical issues people experience before a health plan kicks in. Many people sweat their health traits that are part of their medical histories – and for good reason. They can have life-long impact, and still may not be covered by the health plan of the moment. Ultimately, they can make our lives shorter and less fulfilled.

"And that brings us to the health of radio in the middle of this pandemic."

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