WFYR/Peoria Adds Rider As Brand Voice

Rider

CUMULUS Country WFYR (97.3 RIVER COUNTRY)/PEORIA, IL adds voice veteran RIDER as its new brand voice.

WFYR Asst. OM BRIAN SCOTT said, "In remaining with CESD Talent agency, we were able to find a big booming voice in RIDER that sounds as excited about 97.3 RIVER COUNTRY as we have been since it's return to the PEORIA and CENTRAL ILLINOIS market."

RIDER commented, "In Country music radio, authenticity is everything, and I guarantee I'm the only voice living on a ranch and waking up to feed horses, goats and pigs before I get on the mic. ILLINOIS is my home, and I couldn't be more proud to be on the RIVER."  

« see more Net News