Video 'Ads' Set To Appear Via Google On Websites

Radio Sites Could Run Music Videos

THE LOS ANGELES TIMES reports FOX TELEVISION STATIONS INC. is signing up new affiliates for its news programs: bloggers.

The NEWS CORP. group, which owns 35 TV stations across the country, struck a deal last week with Internet company CRITICAL MENTION INC. to push video segments from its local news shows to blogs and other enthusiast websites.

When the service rolls out in the spring, a story about fire safety, for example, might get plastered on fire department websites, with some ad revenue going to the sites' owners.

GOOGLE INC. has launched test programs with VIACOM INC.'s MTV NETWORKS, SONY BMG MUSIC ENTERTAINMENT and WARNER MUSIC GROUP to put TV clips and music videos on other websites, then match the videos with targeted ads. For example, clips from MTV's "Laguna Beach" and VH1's "Celebreality" ran on blogs that included PopSugar, Egotastic and fan-sites.org.

"We can take the content out to where the users are," said GOOGLE VP/Content Partnerships DAVID EUN.

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