Magellan AI Podcast Advertiser Rankings For January Show BetterHelp At The Top

Top Podcast Advertisers

MAGELLAN AI's JANUARY rankings of the top podcast advertisers has BETTERHELP on top, holding onto the number one position with a $1.6 million lead over the next biggest spender, GEICO, which jumped from 11th to second place.

The top spenders for JANUARY:

1. BETTERHELP, $4.4 million (last month #1)
2. GEICO, $2.8 million (#11)
3. BANK OF AMERICA, $2.7 million (#2)
4. SIMPLISAFE, $2.2 million (#4)
5. HELLO FRESH, $2.1 million (#8)
6. EXPRESSVPN, $1.9 million (#9)
7. PROGRESSIVE, $1.8 million (--)
8. SERIOUSLY DIGITAL ENTERTAINMENT, $1.7 milion (--)
9. SQUARESPACE, $1.7 million (--)
10. ZIPRECRUITER, $1.7 million (#15)
11. AMAZON, $1.6 million (#5)
12. ORACLE, $1.6 million (--)
13. STAMPS.COM, $1.5 million (--)
14. MADISON REED, $1.2 million (#12)
15. MCDONALD'S, $1.2 million (#3)

As for the top "movers & shakers" increasing their podcast ad spends in JANUARY, CARMAX topped the list ranked by amount spent, while HOME CHEF and APOSTROPHE showed five-digit percentage increases month-to-month.

The top movers in JANUARY:

1. CARMAX, up 1661% to $1.037 million
2. PETSMART, up 7939% to $853,000
3. MERCARI, up 653% to $385,000
4. INTUIT, up 1442% to $348,000
5. GROVE COLLABORATIVE, up 612% to $280,000
6. HOME CHEF, up 13299% to $263,000
7. SUPER LUCKY GAMES, up from zero to $242,000
8. WORKDAY, up 689% to $219,000
9. APOSTROPHE, up 10945% to $186,000
10, PELOTON, up 764% to $151,000
11. NERDWALLET, up 897% to $141,000
12. GRAINGER, up 916% to $126,000
13. APARTMENTS.COM, up 1040% to $124,000
14. DELOITTE, up  585% to $106,000
15. FITTRACK, up 2695% to $89,000

MAGELLAN AI estimates ad spends based on a review of the top 3,000 podcasts ranked by APPLE PODCASTS, using the  number of ads in a sample episode, download figures, and CPMs based on sample media kits and estimates based on popularity. A webinar to discuss JANUARY's study will be streamed at 11a (ET) TODAY (2/25); register by clicking here.

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