Carter Broadcast Group/Kansas City Signs Multi-Year Renewal For Nielsen Audio Measurement

Carter Renews

NIELSEN has inked CARTER BROADCAST GROUP INC. to a multi-year renewal agreement for NIELSEN AUDIO measurement, including PPM local market reports and weeklies, respondent level data, TAPSCAN web, PDAdvantage Web, and NIELSEN SCARBOROUGH. CARTER owns Gospel KPRT-A-K291CN, Urban/Hip-Hop And R&B KPRS (HOT 103 JAMZ), and R&B Oldies KPRS-HD2 (K103.3 HD2).

“Everyone counts -- and everyone needs to be counted,” said CARTER SVP CHRISTOPHER “ROD” CARTER. “That’s true across all media but particularly for minority-owned media. Since 1950, as AMERICA’s oldest black owned and family operated radio station, CARTER BROADCAST GROUP relies on NIELSEN to provide the marketplace with accurate audience measurement and sampling while pursuing other advancements in revenue generation for the radio industry. We look forward to continuing our long-standing, mutually beneficial relationship with the NIELSEN team.”

“NIELSEN takes our responsibility to diversity, equity and inclusion very seriously. We incorporate these foundational priorities into our panels, audience estimates, and our business practices,” said NIELSEN AUDIO Managing Director BRAD KELLY.  We appreciate the trust the CARTER Family continues to place in NIELSEN to deliver representative, impartial radio audience estimates that reflect the diversity of the KANSAS CITY marketplace. Radio has a unique and powerful connection with African American consumers. With NIELSEN AUDIO in its toolkit, CARTER BROADCAST GROUP is well-equipped to showcase its impressive value to the advertising community.”

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