WEA Ups Ernst Trapp To Pres./Global E-Commerce & Retail; Scott Cherkin To SVP/Audience Engagement

Trapp

WEA, the Label and Artist Services division of WARNER MUSIC GROUP (WMG), has promoted EMP CEO ERNST TRAPP to Pres./Global E-Commerce & Retail. TRAPP will continue to oversee EMP as CEO. He'll be based in LIINGEN, GERMANY and report to WEA Pres. MARIA WEAVER.

Additionally, SCOTT CHERKIN heads to a newly created position, SVP/Audience Strategy overseeing WEA's Global Audience Engagement & Insights.

The moves round out WEA and WEAVER's leadership team. WEA recently named DANIELLE LEE Pres./Artist and Fan Experience, promoted BENJAMIN BLANK to Pres./Media and ELSA VIVREO to GM-EVP/Global Commercial Services.

WEA Pres. MARIA WEAVER commented, "It’s incredibly impressive the e-tailer powerhouse that ERNST has built EMP into, and there’s no one better suited for this role at WEA. He knows how important successful direct-to-consumer initiatives are in strengthening an artist's brand and increasing fan loyalty, and with him at the helm we’ll be able to unify our global approach to better serve both the artists and the fans. With SCOTT (CHERKIN) rounding out the leadership team, working across all divisions to make sure we’re truly understanding and serving our audience, WEA is poised to super-serve the artist/fan relationship."

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