TikTok Claims More Than 1 Billion Monthly Active Users Globally

1 Billion + Strong

TIKTOK is claiming a milestone with the announcement that it now has a worldwide user base of over 1 billion active users.

Think TIKTOK isn’t shaping artist/music/brand popularity, community thinking, daily habits and launching new product popularity all built around a fast-growing community of content creators? Think again and don’t be in denial.

According to TIKTOK’s company site, “At TIKTOK, our mission is to inspire creativity and bring joy. Today, we're celebrating that mission and our global TIKTOK community. More than 1 billion people around the world now come to TIKTOK every month to be entertained as they learn, laugh, or discover something new. We're honored to be a home for our immensely diverse community of families, small businesses, and creators who transform into our favorite stars.”

Despite being banned in INDIA and surviving a near ban in the UNITED STATES, according to CNN, “TIKTOK has also maintained its popularity despite rivals launching copycat products, including INSTAGRAM's REELS, YOUTUBE's SHORTS and SNAPCHAT's SPOTLIGHT.

“By contrast, SNAPCHAT, which has been around nearly twice as long, said earlier this year that it had reached 500 million monthly active users. When Twitter last reported this metric in 2019, it had 330 million monthly active users.”

App store intelligence firm SENSOR TOWER noted another recent TIKTOK record: “The app's monthly active users in AUGUST were up 25% compared to the same month last year. And back on JULY 14^th passed 3 billion installs globally from across the APP STORE and GOOGLE PLAY.”

LORI LEWIS MEDIA President and MERGE author LORI LEWIS told ALL ACCESS, “Like anything in life, there are phases. And social media certainly has its own.

“From the launch of NEWS FEED in 2006, to ‘disappearing content’ designed by SNAPCHAT in 2013, to short-form vertical video that TIKTOK began to make popular in 2017, social media is in one word: opportunity.

“Staying on top of content-style trends isn’t that overwhelming, as you’ll see in a chart I’ll share in MERGE next week – the phases of social media are slow. 

“The good news is that means we have enough time to understand and methodically jump on current phases 

“Brands can’t afford to ignore phases (like the current TIKTOK 1 billion user wave), and here’s why:

“When we’re not where the audience is, we’re giving them permission to form loyalties elsewhere.”

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