Cumulus/Westwood One Blog Post Offers Evidence That AM/FM Listening Will Continue To Recover

Bouvard

The CUMULUS MEDIA/WESTWOOD ONE AUDIO ACTIVE GROUP blog's latest post recounts research showing signs that may lead to further recovery of audience for AM/FM radio, including trends in GOOGLE searches and APPLE Maps.

Among the highlights in the post by Chief Insights Officer PIERRE BOUVARD are falling numbers for GOOGLE searches about COVID-19, indicating a lessening of concern about the virus; GEOPATH figures showing increased travel miles in SEPTEMBER; rising driving search volumes in APPLE Maps; more commuting to work than marketers and agencies assume; and PPM numbers from NIELSEN showing listening up 4% year-over-year while diary measurement remains steady.

Read the post here.

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